University Place announces new GM, recognizes former GM of over 50 years

Rob Kallas will be retiring from University Place after 52 years of employment.

By University Place//Jan 16, 2026

University Place is honored to announce the retirement of an esteemed employee of over five decades, Rob Kallas, and concurrently, welcomes an exciting new hire to fill the role of general manager, Mike Jorgenson.

Kallas has been involved in real estate management and development with the Woodbury Corporation since 1974 and has had the primary responsibility of managing University Mall, now University Place, since 1978.

“I have been so fortunate to have worked the last 52 years with a wonderful company and at such a great legacy project as University Mall and other Woodbury Corporation owned projects in Orem,” said Rob Kallas, retiring general manager of University Place. “I love Orem! I was born and raised in Orem, educated in Orem schools, married an Orem woman, and lived and raised my five children in Orem. I am grateful that I have had the opportunity to make a positive contribution to the development and vibrancy of this city. I have enjoyed the opportunity to work with great businesswomen and businessmen, community leaders, government and education leaders, dedicated employees, associates and residents here as well.”

The new general manager is Michael Jorgenson, a Utah native who most recently oversaw operations for nine regional shopping centers throughout the western United States, totaling approximately 8.5 million square feet.

“I am excited to work with Woodbury Corporation and the community on continuing to create unique and engaging experiences at University Place.” said Michael Jorgenson, general manager of University Place. “I have closely followed University Place over the past decade as it evolved from a traditional shopping center into a dynamic, mixed-use destination, setting a standard in the Utah market by thoughtfully integrating office, multifamily and entertainment uses.”

Jorgenson most recently worked as Vice President of Asset Management for the Western Region at Pacific Retail Capital Partners (PRCP). Prior to working for PRCP, Jorgenson worked for Macerich for over a decade as the senior property manager at shopping centers in Utah, Arizona and New Jersey. While working for PRCP and Macerich, Mike was General Manager of The Shops at South Town in Sandy, where he successfully navigated a change in ownership and led a comprehensive multimillion-dollar renovation that transformed the center inside and out.

“Woodbury Corporation and the Woodbury family will be forever grateful to Rob Kallas for his friendship, loyalty and dedication to the success of University Place and its impact on Orem and surrounding communities,” said Randy Woodbury, vice chairman of Woodbury Corporation. “We are excited for the next chapter, utilizing Mike Jorgenson’s extensive experience to build upon the legacy of this outstanding development.”

Read full article here.

University Place general manager Rob Kallas retires after half-century of building Utah County’s retail hub

Jan 17, 2026

In the 1970s, Woodbury Corp. launched a two-anchor mall in Orem, anchored by ZCMI on the west end and JCPenney on the east.

Over the last half-century, the property has grown into the sprawling campus now called University Place, which is arguably the retail hub of Utah County, fitted with stores, restaurants, apartments and entertainment amenities.

One man behind the mall’s evolution is Orem native Rob Kallas, who has been with Woodbury Corp. since 1974 and became the mall’s general manager in 1978.

After nearly a half-century of managing the property, Kallas is calling it a career. He will retire and be replaced by Michael Jorgensen after helping build what Woodbury Vice President Randy Woodbury called the largest tax-generating entity in Utah County.

“It does make me really proud,” Kallas said. “I was born and raised in Orem, and I grew up, went to Orem High School, I went to BYU, and I married a girl from Orem, and I raised my kids in Orem. It’s really, really satisfying to know that you’ve had some influence in your community that you love so much.”

A kid from Orem

Woodbury said it is rare to have continuity in the business world these days, but that Kallas bucked the trend, working for Woodbury Corp. through four generations of leadership.

“Who else these days works for over 50 years anywhere, much less for one company?” he said. “That kind of loyalty and continuity has just been invaluable. Rob is like an extended family member, and we have had a level of trust virtually through our whole careers together that’s just been wonderful.”

The relationship started when Kallas returned from military service and wanted to find employment that would keep him in the area.

“I looked up the biggest development in that community and pestered them until they hired me,” Kallas said.

Kallas was brought on by Woodbury Corp. to work in real estate management in 1974 and took on the general manager position in 1978. He has played an integral role in planning and expansion decisions since.

Kallas believes he managed to do so with local interests in mind. He said there were times when neighbors would call to complain about a new carpet style in the mall, and that he would listen and, in some cases, make a change.

When Woodbury Corp. bought 30 to 40 homes north of the mall — land that later became a Costco, which opened in 1999, and then apartments — it was Kallas who facilitated the deal, because he knew many of the residents from growing up in the area.

“Rob has always maintained a real estate license throughout his whole career with us,” Woodbury said. “He had those relationships, and he was the one who basically negotiated all of those acquisitions as the property has grown in size.”

“I had so many close friends that I knew around the mall, and I think it really helped,” Kallas said. “I think I knew personally about five or six of the mayors that went through while I was at the mall and became good friends with any that I didn’t know.”

Persistent leadership

Kallas said the goal for the mall was always to see it grow and develop, even in the face of economic turmoil.

During the recession in the late 2000s, he said they focused on managing efficiently while keeping costs relatively low so tenants could survive. Through that approach, he said, the mall endured and was later able to attract new retailers who saw its success.

“There were a lot of times when national tenants were not expanding, but they did take a second look at what we were doing and were impressed enough to give us a chance. And that success begat success,” Kallas said.

Even after the recession, enclosed malls continued to struggle as many department stores declined. This marked a major inflection point for University Mall, Kallas said, prompting leaders to step back and determine the best path forward.

They chose to invest in a $500 million revitalization project to turn the mall into a mixed-use facility equipped with new retail, office, hotel and residential space. University Mall was rebranded as University Place in 2015.

“We just decided that this was way too important for us as a family and for the community,” Woodbury said. “So we more than doubled down.”

As new phases of the project unfolded, Kallas became the face of the transformation. His role evolved from mall manager to real estate manager overseeing infrastructure and retail for the 112-acre facility. Woodbury said Kallas continued to excel in his ability to “bend over backward” to maintain relationships with tenants, despite years of disruptive construction.

New entities that have arrived at University Place in the last decade include RC Willey, Trader Joe’s, Sephora, Courtyard by Marriott, The Cheesecake Factory and LEGO.

“In many respects, it’s like its own little city, and Rob’s been the mayor of that for a long time,” Woodbury said.

Looking back on his career, Kallas said the most important lesson he learned, and would pass on to others, is persistence.

“Hang in there. Don’t give up,” he said. “Things have ups and downs and hardships, and you stick with it. You try to face it and overcome it. I’ve always been the kind of person that says, ‘Why do I think it’s going to be any better somewhere else? Why not just make it good here?’ And just solve your problems.”

Read full article here.

University Place Announces New GM, Recognizes Former GM of over 50 Years

  • Rob Kallas will be retiring from University Place after 52 years of employment
  • Mike Jorgenson is the new general manager

Orem, Utah (January 15, 2026) – University Place is honored to announce the retirement of an esteemed employee of over five decades, Rob Kallas, and concurrently, welcomes an exciting new hire to fill the role of general manager, Mike Jorgenson.

Kallas has been involved in real estate management and development with the Woodbury Corporation since 1974 and has had the primary responsibility of managing University Mall, now University Place, since 1978.

“I have been so fortunate to have worked the last 52 years with a wonderful company and at such a great legacy project as University Mall and other Woodbury Corporation owned projects in Orem,” said Rob Kallas, retiring general manager of University Place. “I love Orem!  I was born and raised in Orem, educated in Orem schools, married an Orem woman, and lived and raised my five children in Orem.  I am grateful that I have had the opportunity to make a positive contribution to the development and vibrancy of this city. I have enjoyed the opportunity to work with great businesswomen and businessmen, community leaders, government and education leaders, dedicated employees, associates and residents here as well.”

The new general manager is Michael Jorgenson, a Utah native who most recently oversaw operations for nine regional shopping centers throughout the western United States, totaling approximately 8.5 million square feet.

“I am excited to work with Woodbury Corporation and the community on continuing to create unique and engaging experiences at University Place.”  said Michael Jorgenson, general manager of University Place. “I have closely followed University Place over the past decade as it evolved from a traditional shopping center into a dynamic, mixed-use destination, setting a standard in the Utah market by thoughtfully integrating office, multifamily and entertainment uses.”

Jorgenson most recently worked as Vice President of Asset Management for the Western Region at Pacific Retail Capital Partners (PRCP). Prior to working for PRCP, Jorgenson worked for Macerich for over a decade as the senior property manager at shopping centers in Utah, Arizona and New Jersey.  While working for PRCP and Macerich, Mike was General Manager of The Shops at South Town in Sandy, where he successfully navigated a change in ownership and led a comprehensive multimillion-dollar renovation that transformed the center inside and out. 

“Woodbury Corporation and the Woodbury family will be forever grateful to Rob Kallas for his friendship, loyalty and dedication to the success of University Place and its impact on Orem and surrounding communities,” said Randy Woodbury, vice chairman of Woodbury Corporation. “We are excited for the next chapter, utilizing Mike Jorgenson’s extensive experience to build upon the legacy of this outstanding development.”

About University Place

Opening in the early 1970’s in Orem, Utah, University Place (formerly University Mall) is a 120-acre development in the midst of a $500 million revitalization. In addition to first class retail offerings, University Place is now home to upscale residential, Class-A office and high-quality green space. University Place was first developed and is still owned and operated by Woodbury Corporation, a 100-year-old, 4th generation family-run business, and one of the oldest and most respected full-service real estate development and management companies in the Intermountain West. For more information about University Place and updates on the project, visit https://www.universityplaceorem.com/. For more information about Woodbury Corporation, visit https://www.woodburycorp.com/.

Press Contact:
Amanda Butterfield
Woodbury Corporation PR
A_butterfield@woodburycorp.com
801-440-9837

A delicious slice of Chicago is now open in Orem

Jan. 9, 2026

SALT LAKE CITY, Utah (Good Things Utah) – A slice of Chicago has made it’s way to Orem, Utah. Rosati’s is an award-winning Chicago-based pizza chain that is now here in our state for the very first time. Co-owners Heidi and Erik joined us this morning to share why Rosati’s is the best new place for delicious pizza.

Heidi tells us that she and her husband Mike, who grew up in Chicago, have been fans of Rosati’s for a very long time. In fact, Mike took Heidi there after proposing to her (She said yes!) They missed the pizza so much that they asked their good friends Erik and his wife Katie if they wanted to bring Rosati’s to Utah. The two couples then joined forces to make a local restaurant a reality and they ended up having the most successful week on record last October. Chicago pizza lovers are streaming in the doors for the deep dish, and coming back for the award winning thin crust. Rosati’s is currently the number one rated pizza in Chicago, as rated by the city’s biggest radio station and both Heidi and Erik say it’s because they focus on quality ingredients sourced from the best: vine-ripened tomatoes, cheese sourced from Wisconsin, and dough made fresh. When you get the pizza, you’ll notice no shortage of cheese or sauce!

In addition to pizza, they serve pasta, sandwiches, wings, salads, dough nuggets, and even cheese curds and at lunch time, they serve $5 jumbo slices! Visit Rosati’s at University Place Mall in Orem, call 801-224-4414 to order, and click here for more mouth watering information: https://myrosatis.com/orem/

Read full article here.

Dreamwalk Park unveils otherworldly Christmas experience 

Dec. 5, 2025

OREM — One year ago, Dreamwalk Park opened its doors at University Place Mall with one clear mission: to transport guests into a world unlike anything Utah had seen before. This December, that mission takes on a radiant new form as the park unveils its most ambitious transformation yet: a full Christmas experience stretching through more than half a mile of immersive environments.

The moment visitors step inside, it’s clear Dreamwalk is in full holiday mode. Hallways glow with synchronized light displays, music hums through the air like a warm current, but the festive details are only one layer of what makes Dreamwalk’s holiday season extraordinary. The park blends filmmaking, mythology, sci-fi and art into a multi-sensory experience where every room feels handcrafted with cinematic precision.

“We wanted one word that defined who we are,” said Chief Creative Officer and Co-founder Ben McPherson. “And that word is transport. Our whole goal is to move you out of the everyday and into another world.”For McPherson, a filmmaker, Dreamwalk is the culmination of a long-held dream, one sparked from years of watching elaborate film sets torn down as soon as production ended.

“We would build these incredible worlds for movies,” he said. “Then the moment we wrapped, everything was gone. I always thought that was such a waste. I wanted to create worlds people could actually step into.”

That idea found momentum. On December 12, Dreamwalk celebrates one year since its grand opening, a milestone marked with an ambitious holiday reimagining.

This year’s Christmas activation introduces several standout features:

  • The Light Walk: a glowing, reactive pathway that shifts as guests move through it.
  • The Santa Throne in the Cloud Room: a surreal photo moment that appears to float above a sea of luminous mist.
  • A Full Park-Wide Holiday Overlay: bringing Christmas touches to every creature, cavern and corridor.
  • Christmas Show Mode in the Grotto: a choreographed spectacle of lights, sound and atmosphere inside one of Dreamwalk’s most iconic spaces.

Dreamwalk also launches its first-ever Elf Hunt, a whimsical in-park scavenger quest that sends guests searching for hidden elves tucked inside the most unexpected corners of the universe.

The park’s rise has been accelerated by social media, where videos of its glowing corridors and animatronic creatures routinely rack up views. But the park’s team said the heart of the experience remains in-person. In the gasps, laughs and wide-eyed moments they witness every day.

As Dreamwalk steps into its second year, the team behind it said this holiday season represents everything they hoped the park would become: a place where imagination holds the reins, where artistry and technology meet and where families can share moments that feel larger than life. At least through the holidays, those moments come wrapped in lights, music, mist and a little bit of magic.

Dreamwalk Park is located at 575 E University Pkwy, Suite N-237, Orem, Utah 84097. Visit their website to plan your visit, dreamwalk.com.

Read full article here.

A restaurant says it’s serving Utah’s first ‘authentic’ Chicago-style deep-dish pizza. Here’s how to enjoy it.

Hello, Eaters! There are few culinary arguments as fierce as the difference between New York-style thin-crust pizza and Chicago-style deep-dish pizza. And now, thanks to a national chain arriving in Orem, Utahns can take sides in that argument.

Rosati’s, which has locations in Chicago plus a dozen other states, now has a restaurant in Utah — at 775 E. University Parkway in Orem. Its owners make the claim that it’s the first authentic Chicago-style pizza available in Utah.

The restaurant is operated by two friends, Heidi Sonnenberg and Katie Jacobson, who own the franchise with their husbands. Sonnenberg’s husband is from Chicago, she said, and had introduced her to Rosati’s first in Chicago and later in Las Vegas, where she’s from.

“We didn’t feel like having to drive that far for the pizza, so we decided to bring one here,” Sonnenberg told me this week. They first contacted Rosati’s a year and a half ago, she said, and they had their grand opening on Nov. 17, after a three-week soft opening.

The key to enjoying Chicago-style deep-dish, Jacobson said, is to plan ahead. “It’s going to take time. … It’s not like any other pizza that you’ve had or you’ve waited for,” she said.

On a weeknight, it may take 45 minutes to bake a deep-dish pizza; on Fridays and Saturdays — especially when BYU’s football team is playing at home — the wait may be an hour or more.

That’s because it goes through the oven twice — once to bake the thick crust and the layer of cheese, and a second time to heat up the sauce that goes on top. (Putting sauce above the cheese is another Chicago-style staple.)

In Rosati’s first month in Utah, Sonnenberg said they’ve had two kinds of deep-dish customers: “Either they’re so excited because they’ve never had it before, or they have had it before and they can’t wait to have it again.” (A create-your-own deep-dish costs $18.99 for a 10-inch pie, and $23.99 for a 14-inch pizza.)

And for those who don’t want to wait for deep-dish, Sonnenberg noted that Rosati’s is famous in Chicago for its thin-crust pizza. There’s also wings, pasta dishes and sandwiches — including another Chicago favorite, the Italian beef sandwich ($10.49).

Of course, I had to try the deep-dish, which you can read about in the “Dish of the Week” section.

Rosati’s is open from 11 a.m. to 9 p.m. Mondays through Thursdays, 11 a.m. to 10 p.m. on Fridays and Saturdays, and closed Sundays.

Live deliciously,

Sean

Read full article here.

World’s Largest Indoor Cloud Ceiling, world record in Orem, Utah

November 1, 2025 Orem, Utah, United States–The Cloud Portal at Dreamwalk Park in Orem, Utah, an immersive, sci-fi-themed attraction that uses over 100,000 LED lights and clouds made of candy floss, sets the world record for the World’s Largest Indoor Cloud Ceiling, according to the WORLD RECORD ACADEMY. “The world’s largest indoor cloud ceiling is the Cloud Portal at Dreamwalk Park in Orem, Utah, an immersive, sci-fi-themed attraction that uses over 100,000 LED lights and clouds made of candy floss. (AI Overview)

“The park features multiple chambers and combines art, music, and interactive elements to create otherworldly landscapes,” Location: Dreamwalk Park in Orem, Utah.

Features: Over 100,000 LED lights and clouds made from candy floss.

Theme: A sci-fi-themed immersive attraction.

Attractions: Combines art, music, animatronics, and interactive elements in four main chambers that depict alien worlds and other fantastical environments. “Dreamwalk Park was created by two dreamers: the artist, Ben McPherson, and the entrepreneur, John Pope, whose shared vision for an interactive, themed art experience culminated in the development of this transformational venue.

“The two creators pivoted to working on their vision for an indoor, immersive theme park, featuring world-class, hand-sculpted environments, with fascinating practical effects and plenty of interactive elements,” the Dreamwalk Park says.

“Artist Brad Skaar soon joined the group, and a team of talented artists and technicians was then built. Having been won over by the Woodburys in selecting the Orem University Place Mall in Orem, Utah, the team went to work, sparing no effort.” “Dreamwalk Park is an immersive art experience located at University Place Mall in Orem. Combining sculpted sci-fi art, music, and animatronics, it offers a journey through stunning, interactive landscapes,” the Explore Utah Valley says.

“Think of it as a mini Disneyland in the heart of Utah Valley — where imagination, creativity, and adventure come to life.” “An interactive theme park in the US has introduced the “world’s largest indoor cloud ceiling”. The Cloud Portal at Dreamwalk Park in Orem, Utah features more than 100,000 LED lights, according to FOX 13,” the AV Magazine reports.

“The experience, which opened last week, also features clouds made from candy floss. The sci-fi-themed immersive attraction, which opened last December, took around three years and more than 150,000 hours of labour to create.

“It is home to four main chambers that combine art, music, animatronics and interactive elements to depict alien worlds, crystal caves, glowing flora and mythological spirits.” “Nestled between the shops at University Place in Orem lies Utah’s newest interactive indoor theme park. Dreamwalk Park was created by artist Ben McPherson and entrepreneur John Pope as a way to engulf people in a world that is adjacent to their own.

“The park offers a fully immersive experience in which visitors are enveloped by seemingly “otherworldly” environments. After three years and over 150,000 hours of labor, it is now open and drawing visitors from across the state.

“Dreamwalk Park features four uniquely extra-terrestrial chambers, each home to a creatively engineered landscape. The entrance to the attraction, aptly titled “Quantum Veil,” masquerades as a cocoon of clouds dotted with space rocks and molten lava. The room also features an animatronic spinning tornado,” the Daily Utah Chronicle reports.

“It’s pitched as an “extraordinary digital experience” that “transports visitors to new worlds, both on and off the screen, allowing them to fully immerse themselves in cinematic environments” through “music and light shows, interactive elements, hidden scenes, articulating creatures, games, and collectibles,” the heraldextra.com says.

“It brings together his extensive experience as a filmmaker — he’s produced and directed content for National Geographic and IFC Films — and his art background, where he has specialized in classical realism.

“Weaving through a two-story section of the mall, the park takes visitors on a journey of nearly a half a mile through cave-like rooms showing intricate sets and creations, all visually appealing and some interactive.”

“Introducing Dreamwalk Park, a truly spectacular display of sculpted sci-fi art, music, and animatronics for all ages. Step through the Dreamwalk Portal and discover worlds you’ve only dreamed of,” the Explore Utah Valley says.

“The nearly half-mile of pathways will take you through many stunning, fully-immersive landscapes to enjoy and interact with. Includes sound and light shows, hidden scenes, lifelike creatures, unique games, and collectibles.

“Whether it’s the Fungi Forest with its towering mushrooms or the Galactic Grotto with its electric waterfall, we promise this truly unique experience will leave a lasting impression!”

Read full article here.

For Immediate Release:

Media Relations
John Pilmer

PilmerPR, a Benefit LLC

John@pilmerpr.com

801-369-7535

#1 Voted Best Chicago Pizza opens first location in Utah County, Celebrates with FREE Pizza for a Year

For over 60 years, Rosati’s has defined authentic Chicago style pizza. Now Utah gets a slice.

Orem, Utah—October 28, 2025—Rosati’s Pizza is set to open its first location in Utah County at Orem’s University Place. The brand earned #1 voted Best Chicago Pizza by Chicago’s largest radio station, WGN, earlier this year and is celebrating its Grand Opening on November 17th by giving away its award winning Pizza free for a year to one lucky winner. To enter, customers must sign up to be a Rosati’s Rewards member before November 30th.

“After being fans of Rosati’s Pizza for years, we could not be more excited to bring the flavors of Chicago home to Utah!” said Heidi Sonnenberg, co-owner of Utah’s first Chicago-Style pizza restaurant. “Our location at University Place provides easy access for college students, foodies and families, and we look forward to sharing the Chicago favorites like their famous thin crust and deep dish pizzas, wings and of course the classic Italian Beef sandwiches Chicago is known for with Utah Valley.”

For 60 years, Rosati’s authentic Italian dishes have wowed customers, but even with more than 130 locations nationwide, you had to travel out of state to find it. Rosati’s Orem will be a fast-casual restaurant, featuring counter service and the speed of a quick-service restaurant while maintaining the quality and atmosphere of a more formal, sit-down restaurant. The restaurant can sit 60 comfortably in the dining room, and the mounted TVs provide a sports bar-like atmosphere just like you’d experience in the original Rosati’s in Chicago.

“We are always looking for new-to-Utah dining options at University Place and are thrilled to welcome the award winning Rosati’s Pizza!” Said Danny Woodbury, senior vice president of leasing at University Place. “Rosati’s Pizza will complement our family friendly community and be a destination for authentic Chicago-style pizza that is hard to find in Utah.”

“People say you come to Rosati’s first for the deep-dish, but you come back for Chicago’s Greatest Thin Crust Pizza™,” says co-owner Katie Jacobson. “We’re committed to quality ingredients, bold flavors, and quick service to meet the needs of customers in Utah Valley, the same things that made Rosati’s famous. Here in Orem, we’re also tailoring our franchise for the local community, building a family-friendly space by being alcohol-free and closed on Sundays.”

About Rosati’s Pizza Enterprises, Inc.

Founded in 1964 by the Rosati’s Family, Rosati’s Pizza is known for its signature Chicago-style pizzas and sandwiches including “The Cheef”, their very own Italian beef piled high on Italian bread loaded with fresh Mozzarella cheese, wings with a wide variety of your favorite sauces the famous, Rosati’s Dough Nuggets, pastas, and salads. With five generations of experience and family recipes, every piece of every recipe is original, ensuring Rosati’s Pizza serves one-of-a-kind dishes from a one-of-a-kind family in any of its three styles of restaurant: Sports Pub, cash and carry or fast casual locations. As one of the oldest surviving family pizza brands in the U.S., the Rosati name and reputation has been firmly established in the city of Chicago and its suburbs. Generations have grown up with the brand and continue to spread it to every corner of the country. Transplanted Chicagoans all over the map have helped bring their favorite pizzeria to 130+ locations across twenty states. For more information visit www.myrostis.com.

       ###   

Rosati’s Pizza to open its first franchise in Utah this fall

Two Utah County couples bring authentic deep dish pizza to Orem’s University Place Mall.

Two Utah County couples are bringing Chicago-style pizza to the Wasatch Front.

Rosati’s Pizza is a national, family-owned pizza chain known for its deep dish pizza. Heidi and Mike Sonnenberg and Erik and Katie Jacobson will open the first Rosati’s location in Orem, Utah, in mid-November.

The venture began when Mike, co-founder of Lindon-based Awardco and a Chicago native, shared his love of Rosati’s with his wife Heidi. “We have pizza quite a bit at our house,” Heidi says. “Every time we do, we always say, ‘We wish we had a Rosati’s here.’”

During a recent visit to a Rosati’s location in Arizona, Heidi spotted the contact info for the franchising team on one of the restaurant’s pizza boxes. Unbeknownst to Mike, she texted the number and was surprised by the company’s swift reply. As it turned out, Rosati’s corporate leadership had been eyeing the Utah market and was enthusiastic about a local partnership.

“At that point, they started pursuing us,” Heidi says. “We knew that we could monetarily do it, but we just didn’t seem to have the bandwidth — Mike is a co-owner of Awardco, and I’m a full-time mom of three.”

Not long after the Sonnenbergs had made contact with Rosati’s, Heidi discussed the possibility with Katie. She was intrigued by the idea and brought it up with her husband Erik, whose experience as a criminal defense attorney made him eager for a challenging project like this.

“I deal with high-conflict individuals in crisis, and though I am fulfilled with my work, it gets heavy and hard,” he says. “When Katie mentioned this lunch conversation, I thought it sounded amazing. We booked a trip to Arizona to meet with the franchise manager.”

According to the National Restaurant Association, Utah’s hospitality industry generated just over $12 billion for the state’s local economy and over $3 billion in total labor income in 2024. Though labor shortages and price increases are still pressing issues for the proprietors of our local food and dining scene, the overall industry is trending positively. These numbers have made Utah an attractive market for national restaurant brands, with IBIS World reporting that chain restaurants in Utah are expected to grow at an average rate of 12.5 percent annually.

Though both the Sonnenbergs and Jacobsons have a personal affection for Rosati’s, they did plenty of market research — which involved eating a lot of local pizza — to gauge demand for the type of pizza Rosati’s is known for.

“I think we’ve tried every pizza place in Utah County, and we know that we’re going to be different,” Erik says. “Even with the Rosati’s thin crust, you’ve got a very different style of pizza.”

Even looking past the number of fast-food pizza restaurants like Domino’s, Pizza Hut, and Little Caesars, Utah has seen an uptick in niche pizza restaurants such as Via 313, which serves Detroit-style deep dish. That said, the nuances of Chicago-style deep dish aren’t very well represented on the Wasatch Front, which is something that a Rosati’s can rectify.

On top of that, the Sonnenbergs and Jacobsons have a unique insight into the Utah market that they are hoping will give their franchise an edge. “Utah is an interesting market because it’s very family-friendly and there are a lot of universities,” Heidi says. “You’ve got people wanting to eat out, but you’ve also got catering opportunities.” This prompted the owners to opt for the fast casual model of Rosati’s franchise since it offers both dine-in and carryout service. Their planned location is in Orem’s University Place Mall, so the owners are planning on taking advantage of the existing crowds that come to shop.

From an operational standpoint, the franchise owners are planning on making a few adjustments to Rosati’s traditional methods to align with Utah culture.

“We are not going to be open on Sundays, and we are hoping that will appeal to the workforce since there will always be a day off,” Heidi says. They also will not serve alcohol.

In addition to filling a market need in Utah’s pizza scene, the owners are most looking forward to sharing their favorite pizza with Utah diners. “We want to create this culture that feels welcoming, inviting and long-term,” Katie says.

Read full article here.