What is UP?

You know us. For over 40 years you’ve known us as University Mall — the place to shop and dine in Utah County. But we’ve grown, evolved, and now offer places to live, work and play. Spread over 30 blocks (112 acres to be exact), and with improvements totaling $500 million dollars, we are now University Place. That’s what’s UP.

SHOP, DINE, DO: Don’t worry — the shopping isn’t going anywhere — in fact it’s getting better! We have over 150 shops and restaurants, including Macy’s, H&M, Banana Republic, Forever 21, RC Wiley. When you’re hungry from all the shopping, you can eat at PF Chang’s, California Pizza Kitchen, Spaghetti Factory, or grab something quick at our food court.

THE ORCHARD: The Orchard is a large outdoor park located in the heart of University Place.  The Orchard is a versatile community gathering space complete with a choreographed water show fountain, three shaded pavilions, and plenty of covered seating. The Orchard will be filled year–round with activities, concerts, markets and more. Check out our Events page to see what’s happening next.

THE KID’S PLACE : At the north entrance of the shopping center is the indoor and outdoor Kid’s Place play area. With design elements that reflect the natural beauty of the Wasatch Mountains, Kid’s Place includes wooden tree houses, monkey bars in the trees, interactive water fountains, and more. You will love the spacious family-friendly restrooms!

WORK: To keep up with all the technology-related growth in Utah, and more specifically Utah county, we’ve got five state of the art office buildings planned for University Place. The first, 545 University Place is open for business. Looking for a job, or place to bring your business, check us out.

LIVE: We think you will love it so much, you’ll want to live here, and you can. We partnered with one of the state’s top home-builders to build the Aston at University Place. Then you can just walk to work, or walk to dinner, or walk to the movies, or walk to the shops…

HISTORY: Who are ‘we’? We are the Woodbury Corporation. Our family originally built University Mall in the early 1970’s, and we’ve owned and operated it ever since. Now we are making it even better, for you and your family.

University Place in Orem is the center of it all. We are so excited for you to see and experience everything we now have to offer. So come on down… What are you waiting for?… You really need to be here… We’re waiting for you!

Whats is Up?



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